Apple has now started accepting preorders for Vision Pro in the UK, Australia, Germany, France, and Canada as part of its strategy to expand its foothold in the global market. This announcement came right after the Vision Pro launch in the Asian Belt, including China, Japan, and Singapore.
While the preorders have already begun, the first batch of deliveries will be made from July 12 onward. To provide potential buyers with a real experience and feel of the headset, Apple is setting up in-store demos in these countries on July 12. This physical interaction with the device is expected to better drive customer interest and result in a more convinced and confident base.
The capabilities and technological advances employed by Apple for Vision Pro are no secret. With unique and top features like eye-tracking, a high-resolution display, hand gesture tracking, and a wide field of view, Vision Pro is looking to achieve a firm standing in the market. With its spatial computing capabilities, Apple Vision Pro is aiming to revolutionize the AR market.
Vision Pro focuses on education, gaming, and professional productivity and aims to revolutionize how things go in these areas. A better experience is what Vision Pro thrives to introduce with the integration of the digital arena with the physical world. Apple is also, reportedly, planning to develop new apps and services, forming an ecosystem of updates, to support the device with new software and content from time to time.
The pricing structure varies from country to country, citing the high-end nature of the device. In the UK, it starts at £3,299, with variations being introduced as the storage increases. For Canadian customers, it is priced at CAD 4,499. In Germany and France, Vision Pro is available at €3,699, and in Australia, it amounts to AUD 5,999.
Launches at these new locations highlight how Apple is focused on reaching new markets and expanding its customer base. As time passes by, we will see if Apple succeeds in setting new standards in the AR realm.
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